Calculator
Markup Calculator
Estimate markup amount and selling price from cost and markup percentage.
Result
Markup amount
$20.00
Selling price
$60.00
How to use this calculator
What this calculator does
Estimate markup amount and selling price from cost and markup percentage.
How to use it
Enter your cost and markup, then review the result, formula, example, and FAQs below. Try a few scenarios to see which inputs move the result most.
What the result means
Use the result as a direct calculation from the values you entered. If it looks off, check the inputs and formula shown on this page.
Browse more business calculators for related estimates and comparisons.
Business results are estimates for planning and education. They are not business, legal, tax, employment, accounting, or financial advice.
Scenario guidance
When to use this
Use this when setting a simple selling price from a known cost and markup percentage.
Example scenario
A seller buys an item for $40 and wants to see the listed price after applying a 50% markup.
Inputs that usually matter most
- Cost, because markup is calculated from the amount entered.
- Markup percentage, which controls how much is added to cost.
- Whether cost includes direct fees, packaging, labor, or shipping that should be recovered.
Common mistake to avoid
Do not confuse markup with margin; markup is based on cost, while margin is based on selling price.
How to interpret the result
Use the markup amount and selling price as planning estimates, then compare the price with demand, competitors, fees, and margin targets.
Results are estimates for planning and education. They are not business, tax, legal, or financial advice.
Formula
Markup amount is cost multiplied by markup percentage. Selling price adds the markup amount to the original cost.
Example markup
A $40 cost with a 50% markup adds $20, creating a $60 selling price before taxes, fees, or discounts.
Frequently Asked Questions
Is markup the same as profit margin?
No. Markup is calculated from cost, while profit margin is calculated from revenue or selling price.
Should cost include fees and shipping?
Include any costs you want the selling price to recover, such as packaging, shipping, payment fees, or direct labor.
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